Whether therefore you eat, or drink, or whatsoever you do, do all to the
glory of God.
- I Corinthians 10:31

Frequently Asked Questions

2. Why do values matter?

Values-driven investing has five main potential benefits:

  • Conscience – Christians know that their investments contribute to God’s kingdom and do not contradict biblical values
  • Performance – research points toward improved financial return from doing things God’s way – see Profit At Any Cost Why Business Ethics Make Sense by Dr. Jerry Fleming
  • Community – communities and the people therein benefit from doing things God’s way
  • Society – sufficient investor interest may encourage companies to adopt approaches to their businesses and operations that are more consistent with biblical values
  • Cost – there is no out-of-pocket cost to obtain these potential benefits from voting for biblical values with your investment dollars

Thus, as one Christian asked, “Why would I not want to align my investments with the values I read in the Bible and am taught every Sunday?” Based on our disciplined values research, we want our model portfolios to contain only companies that are consistent with biblical values.

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